Natasha Irich Joins Hope Air's National Advisory Council

(May 24, 2024) Hope Air is pleased to announce that Natasha Irich has been appointed to its National Advisory Council.

Natasha brings over 15 years of experience in hospitality, tourism, and community development, with a background in environmental sustainability and international and rural development. Her recent positions, including roles at the internationally acclaimed Fogo Island Inn and her own consulting company, Edge of the Earth Consulting, have equipped her with valuable expertise in connecting communities with essential services. Living in the community of Tilting on Fogo Island, Natasha understands the challenges of rural living and is passionate about improving healthcare access for those in remote areas, aligning closely with Hope Air’s mission.

“Living in Tilting, I see firsthand the effects rural living has on access to healthcare, making Hope Air’s mission of providing Canadians in financial need with free travel to access medical care far from home a reality to the communities within Newfoundland and Labrador and Canada wide.” says Natasha.

“We are delighted to welcome Natasha Irich to the Hope Air National Advisory Council,” said Mark Rubinstein, Chief Hope Officer at Hope Air. “Her extensive experience and dedication to improving healthcare access in rural communities is at the core of the Hope Air mission, and will advance our work to support patients in need across the country.”

About Hope Air

Hope Air is Canada’s only national charity providing free travel support through flights, accommodations, meals and ground transportation for Canadians in financial need who must access medical care far from home. Established in 1986, Hope Air has provided over 200,000 travel arrangements for patients regardless of age or medial need.

For people living on a low income in small, rural or underserved communities, distance and cost are real barriers to accessing vital medical care. Hope Air is a unique and essential part of the Canadian healthcare system. Hope Air is accredited by Imagine Canada for our commitment to governance and transparency. For more information, please visit

We acknowledge that we live and work on the unceded, traditional territories of many Indigenous peoples. We are grateful for the privilege of being on lands that these peoples have nurtured since time immemorial.